Chandon

We led a global communications audit and channel strategy for Chandon, designed to bring greater consistency and cultural relevance to the brand’s presence across key markets. This included in-depth interviews with local teams in Brazil, Argentina, Australia, and North America, as well as a synthesis of existing market research and brand documentation. We audited all channel communications—owned, earned, and paid—across regions, conducted a category competitor review, and delivered a clear strategy rooted in audience insight, channel priorities, and global-local alignment. As part of this, we also mapped and sized key target audiences to help guide future planning and activation.

PROJECT: Global Channel Strategy
CLIENT: Möet Chandon
YEAR: September 2024
LOCATION: Global
SCOPE: Global Channel strategy

Fat Face

​We developed the strategy for Fat Face's 2024 Christmas campaign, "It's a Wonderful Gift," focusing on engaging Generation X women—a demographic often overlooked by brands and marketing. Recognizing their appreciation for quality and longevity, we positioned FatFace's offerings as timeless gifts that endure through generations. This strategy was brought to life in a heartwarming film directed by Kemi Anna Adeeko, showcasing a family's shared use of a cherished FatFace cardigan over the course of a year. The narrative highlighted the cardigan's journey from mother to various family members, culminating in each receiving their own FatFace knitwear the following Christmas. This approach not only resonated with Gen X women but also reinforced FatFace's "Made for Life" ethos, emphasizing the lasting value of their products.

PROJECT: Christmas 2024 Campaign
CLIENT: FatFace
YEAR: 2024
LOCATION: London
SCOPE: Creative Strategy

Pepsi

​We developed the strategy for Pepsi MAX's 2024 Christmas campaign, "Everything Else Can Wait... It's Christmas After All," emphasizing the joy of prioritizing festive moments over everyday obligations. This approach positioned Pepsi MAX as an ally in embracing the holiday spirit, encouraging consumers to set aside routine tasks and fully engage in the season's celebrations. The campaign was brought to life through a 60-second TV commercial, soundtracked by Poppy Adjudha's remix of "It's Beginning to Look a Lot Like Christmas," illustrating the liberation of postponing work, workouts, and studies in favor of holiday enjoyment. 

PROJECT: Christmas 2024 Campaign
CLIENT: Pepsi
YEAR: 2024
LOCATION: London
SCOPE: Creative Strategy

Bumble

We created a Gen Z-focused strategy playbook for Bumble, positioning it as the go-to dating app for women in a crowded and increasingly chaotic market. Rooted in the cultural context of 2023, we tapped into rising Gen Z themes of manifesting and modern spirituality to reframe dating as an act of self-belief and intentionality—not just swiping. The strategy was designed to spark conversation around a more empowered, intuitive way to date, helping Bumble stand out with a message that felt both culturally relevant and emotionally resonant.

PROJECT: Gen Z Playbook
CLIENT: Bumble
YEAR: 2024
LOCATION: London
SCOPE: Playbook

Beauty Bay

We developed the digital campaign strategy to reintroduce Beauty Bay to a new generation of Gen Z consumers. The goal was to re-establish the brand as the go-to destination for the beauty-obsessed by tapping into the language and behaviour of online fandoms. Rooted in insight around how Gen Z expresses identity, loyalty, and passion, the strategy positioned Beauty Bay not just as a retailer, but as a community for those who live and breathe beauty. Through this lens, we crafted a bold, culturally literate campaign designed to cut through the noise of the category and drive meaningful brand reappraisal.

PROJECT: Brand Campaign
CLIENT: Beauty Bay
YEAR: 2023
LOCATION: UK
SCOPE: Campaign StrategY

Lego

We ran a team immersion day with the LEGO team to explore the evolving codes of "play" for Gen Z. The session unpacked the wider context of Gen Z culture—highlighting the paradoxes that define the generation—and examined how brands can show up in ways that feel relevant, respectful, and creatively aligned. Through cultural insight, case studies, and discussion, we helped the team build a deeper understanding of what play means today and how to connect meaningfully with a generation rewriting the rules.

PROJECT: Gen Z Workshop
CLIENT: Lego
YEAR: 2023
LOCATION: London
SCOPE: Facilitating and moderating a team workshop

Havana Club

We facilitated a bespoke workshop with Havana Club’s UK and European teams, exploring the tension between heritage and modernity in brand marketing. The session was designed to help the team navigate how a legacy brand can remain culturally relevant without losing its identity. Through a mix of provocations, case studies, and collaborative exercises, we unpacked how heritage can be reinterpreted for new audiences—bridging the gap between tradition and today’s culture. The outcome was a set of actionable principles to guide future campaigns and communications across markets.

PROJECT: Hype vs Heritage Workshop
CLIENT: Havana Club
YEAR: 2023
LOCATION: London
SCOPE: Facilitating and moderating a team workshop