We are an agile and fast-moving alternative to big network agencies. Instead of relying on static structures and siloed departments, we build bespoke, expert teams tailored to each brief. This allows us to stay responsive to the needs of our clients and the cultural context they’re operating in.
Our model brings together two complementary types of thinkers: cultural specialists who go deep into a particular domain, subculture, or audience; and generalists who zoom out, connect the dots, and identify broader patterns across industries, behaviours, and moments.
This dynamic mix means our strategies are both grounded in real, lived insight and expansive enough to inspire original, future-facing ideas. The result is work that feels culturally fluent, creatively generative, and commercially smart.
Our values
We believe strategy works best when it’s open, collaborative, and reflective of the real world—not closed-off, expensive, or controlled by a select few.
The most meaningful work doesn’t come from the same voices around the same tables. It comes from a mix of perspectives—people with different experiences, backgrounds, and ways of thinking.
That’s why we work in a way that’s flexible and inclusive. We bring together the right people for the task, not just the ones already on the payroll. It means we can stay closer to culture, ask better questions, and get to ideas that feel fresh, relevant, and genuinely useful.
PEOPLE WE WORKED WITH
Food, Drink & Lifestyle
ASOS
adidas
Dove
Estée Lauder
Fat Face
Foot Locker
H&M
Illamasqua
La Neige
New Look
Nivea
Nike
Fashion & Beauty
Luxury
Balmain
Berluti
Burberry
Farfetch
LVMH
Moncler
Wales Bonner
Tommy Hilfiger
Baileys
PepsiCo
Sailor Jerry’s
Taco Bell
Marks & Spencer
Tesco
Suitcase Magazine
Copenhagen Fashion Summit
The Belmond Group
CitizenM Hotels
Cirque du Soleil
BBC
Women’s Tennis Association
Travel, Culture & Hospitality
Hinge
Klarna
LegalShield
Mastercard
SAP
Tech, Finance & Platforms
Agencies we’ve partnered with
Suitcase Media
ODD
B-Reel
Vice Media Group
R29
Sunshine
Exposure
Gravity Road
The Digi Fairy
The Midnight Club
Hypebeast
MØRNING
Livity
Havas
Sips & Bites (PepsiCo)
GentleForces
Made Thought
Frosty,
RocketAir
Testimonials
Working with Lucinda is a true pleasure. She brings huge energy & enthusiasm, and gets stuck straight in to every task. She’s a strong presenter and a trusted voice. Her power move is to possess an acute awareness of cultural shifts & trends, especially for younger audiences, and bring these to life in clear and creatively inspiring ways.
Joanna Delaney
Head of Strategy at PepsiCo
It was great having Lucinda in the mix with us. She works hard, is interested and has a thoughtful opinion on a variety of topics. Having someone who can translate that perspective into insightful work was brilliant. She could also be flexible with whatever the work required to make happen - getting stuck in at all levels. Hopefully we’ll get to work together again soon.