We offer end-to-end strategy services that span research, brand thinking, creative development, and cultural consulting. Whether you need to define your brand’s purpose, craft campaigns that resonate, or uncover real insight through qualitative research, we build tailored solutions around your needs.
Our work sits at the intersection of culture and commerce—grounded in rigour and powered by creative problem solving, we help brands move with meaning, relevance, and impact.
How we work
End-to-End Brand Strategy
For brands building (or rebuilding) their foundations.
We lead a full brand strategy process—tailored to your needs. Uncovering audience insights, defining your positioning, tone of voice, and strategic narrative, and collaborating with your creative or in-house teams to bring it to life.
Strategy Sprint
For fast-moving teams who need strategic clarity, fast.
We bring together a focused team of strategists and cultural thinkers to deep-dive into your brief and deliver clear, actionable thinking—fast. Whether you need to tighten your positioning, clarify your audience, or sense-check a campaign idea, this is short, sharp, and built for momentum.
Research & Trend Report Writing
For brands who need smart, culture-led research turned into clear, compelling narratives.
We lead or support the creation of research-based reports—from trend forecasting and audience insight to thought leadership and cultural commentary. Whether it’s for internal clarity or external influence, we translate research into sharp, beautifully written reports that people actually want to read.
Bespoke Strategy & Culture Workshops
For teams who need fresh thinking, outside perspective, or clarity on a specific challenge.
We design and facilitate bespoke workshops tailored to your brand’s needs—whether you’re grappling with positioning, exploring new audiences, refining your creative brief, or wanting to better understand cultural shifts. Our sessions are collaborative, inspiring, and grounded in real-world insight—not off-the-shelf frameworks.
Research
Focus Groups
Facilitate in-depth discussions with your audience to uncover real insights and perspectives.
Reports
Deliver comprehensive, research-driven analyses tailored to your brand needs.
Insights
Transform data and observations into actionable, meaningful strategies.
Competitor Analysis
Evaluate competitors to identify opportunities and understand your space in the market.
Qualitative Research
Dive deep into audience behaviors and motivations through interviews and ethnographic methods.
Creative Strategy
Creative Strategy
Develop big-picture ideas that connect your brand to audiences in unique, impactful ways.
Copywriting
Craft compelling messaging that captures attention and communicates your story effectively.
Creative Ideation
Generate fresh, innovative concepts to drive standout campaigns or projects.
Cultural Programming
Curate events, activations, and initiatives that bring cultural relevance to your brand.
Content Strategy
Plan and structure content to engage your audience and align with your brand goals.
Thought Leadership
Position your brand or executives as industry leaders through insightful content and strategy.
Brand Strategy
Brand Strategy
Define your brand’s purpose, vision, and roadmap to stand out in a crowded market.
Tone of Voice
Develop consistent and authentic language that represents your brand’s personality.
Positioning
Establish where your brand fits in the market and why it matters to your audience.
Naming
Create memorable, meaningful names that resonate with your brand identity.
Consulting & Collaboration
Strategic Consultancy
Provide expert advice and solutions to tackle complex business and brand challenges.
Culture Strategy
Align your brand with cultural trends and insights to stay relevant and resonant.
Partnerships
Identify and build collaborative relationships to expand your brand’s reach and impact.
Workshops
Facilitate dynamic sessions to solve problems, inspire creativity, or align teams.
Testimonials
Lucinda is a gem—smart, strategic and plugged into culture. She worked with me on a complex fashion project—bringing strong audience insight and discerning fashion knowledge.
Nicola Davies
Head of Strategy, Exposure
Loved working with Lucinda on a couple of US projects. Her positive attitude, reliability and smart thinking were key to getting to ideas quickly and efficiently.
She brings focus to the strategy and the creative, always striving to help make the work the best it can be. A true passionate team player.